As you may know, my business is built on referrals. In the past I’ve avoided setting up a referral program, because it’s very important to me that the people who are spreading the word about my business, are doing it for the right reasons. That said, I’m not against rewarding those who send me business, if it helps people keep me more top of mind.
The tipping point came because I just signed up for a new social media site called ReferralKey.com. This made it dead simple to setup a referral program, so that’s what I did.
I’m going to add a twist though, when you send a referral through this system, let me know if you’d like cash, steaks (You’ll see), etc, or you can choose a one of two options that they don’t give you. 1) Charity, let me know what charity you’d like me to send the money to and I’ll send it there instead. 2) Credit on your account, if you are a current client or plan on being a client, you can have the referral bonus added as a credit on your account for current or future business. If you are choosing one of my added options, just mark the option of “no reward” and put in the comments how you’d like your reward distributed.